Custom Software & Applied Hospitality AI

When staff need several screens to check in one guest, or an event coordinator has to recalculate quantities by hand, another subscription may not solve the underlying problem.

My Pub Marketing builds custom staff tools and applied AI software around those specific workflows. The starting point is what your staff or guests need to accomplish, which tools already work, and where a focused build would help.

Staff Tools for Service on the Floor

A counter app should make the next action clear. Depending on the project, that can include:

• Guest lookup and check-in: Focused screens for finding a guest, verifying an entitlement, or recording a redemption.
• Offline support where it fits: Selected data and actions can be designed to work without a connection. We define what can be cached, what needs a live check, and how queued changes and conflicts are handled when connectivity returns.
• Simple staff controls: Access to the information and actions each role needs, with walkthroughs using real service scenarios.

Speed and reliability are acceptance criteria to agree and measure on the devices and connections your venue uses. Offline operation depends on the workflow, data freshness, and any third-party systems involved.

Guided Planning for Experience Brands

For founders turning a hospitality planning process into a product, a guided tool can collect requirements, explain options, and produce a plan that staff or guests can review.

• Conversation with boundaries: The model handles questions and explanations within the scope of the experience.
• Calculations in code: Defined rules handle quantities, headcount scaling, and resource constraints.
• Connected operational data: Your team can maintain the menus, options, and rules that inform the tool.

AI output can still be wrong. Format validation, business-rule checks, and review steps reduce that risk; the project defines what happens when an answer is incomplete or fails a check. Structured output alone does not establish that a recommendation is correct.

Build Around the Tools Worth Keeping

Custom software can connect to existing systems instead of replacing everything. The audit identifies the source of truth for guest, membership, inventory, or booking data and the access those systems allow.

The build includes the agreed integrations, access controls, error handling, and documentation. Hosting and technology choices follow the workload and support needs. Third-party services still bring their own fees, limits, and dependencies.

Verification Before Handover

We agree on acceptance criteria before development. Verification can include automated checks for calculations and validation rules, browser checks for key flows, and staff walkthroughs on the intended devices.

For AI features, representative prompts and difficult inputs help assess response quality and failure handling. Performance and load testing are scoped to the expected usage. Tests help find defects; ongoing monitoring and maintenance remain part of running the software.

Build vs. Rent: The Tradeoffs

An existing product can be the right choice when it covers the workflow and its pricing and constraints are acceptable. A custom build becomes worth considering when a repeated workaround or missing capability justifies the development and upkeep.

The decision should account for the total cost of running either option, including staff time and ongoing support. Ownership gives you more control; it does not remove the work of maintaining software.

How the Engagement Works

Start with a free intro call. If an audit makes sense, it is scoped and quoted separately. The audit produces findings and a prioritized roadmap; the build then has its own agreed scope, timeline, acceptance criteria, and source code handover.

After launch, you can continue with a Fractional Digital Lead arrangement for maintenance, reporting, guest follow-up, and improvements. Ongoing responsibilities and support are scoped separately.