Frequently Asked Questions

Yes. The majority of the work is digital — strategy, automation, platform management, and reporting — so geography isn’t a constraint. I work with tasting rooms, wineries, and craft beverage operators across the United States. Discovery calls and onboarding happen over video. If an engagement requires on-site time, I’ll scope that separately.

The engagement starts with a fixed-price DTC audit and 90-day roadmap. There’s no long-term contract required. After the roadmap, retainer engagements run month-to-month. You stay because the work is producing results, not because of a contract.

No. If you’re considering launching a membership or wine club program, the audit and roadmap phase is designed to evaluate whether it makes sense for your business and what the right structure looks like. I can build the program from scratch.

It means you get a senior-level digital operator — someone who manages your website, CRM, email, and member platform — without hiring a full-time employee. I embed into your operations on a part-time, ongoing basis and own the digital side of your business.

Agencies typically deliver campaigns and reports. A fractional digital lead owns outcomes. I manage the systems, make the technical decisions, and execute week-to-week. There’s no account manager in between — you work directly with the person doing the work.

The stack varies by client, but commonly includes Hugo or WordPress for websites, Mailchimp or Klaviyo for email, Stripe for payments, and custom-built tools where off-the-shelf options fall short. The goal is always to use the simplest tool that solves the problem.

Yes. If your business needs something that doesn’t exist off the shelf — like a membership app, a staff verification tool, or a custom booking flow — I design and build it. The Uncorked Wine Club platform is an example of this kind of work.

The audit reviews your current digital footprint: website performance, email and CRM health, membership or club structure, payment and billing systems, and member and guest data. You get a written report with specific findings and a prioritized 90-day roadmap for what to fix, build, or improve.

It depends on scope. Website builds and software projects are fixed-price — scoped upfront with a defined deliverable and a set cost. Ongoing digital operations (CRM management, email, retainer work) is priced as a monthly engagement based on what’s involved. The best place to start is the Free 5-Minute Digital Checkup — it surfaces the specific gaps in your setup and gives us a real basis for scoping the work.

Most clients see measurable changes within 60–90 days. The first 30 days focus on audit and priority-setting — understanding what’s broken and in what order to fix it. Results compound from there as systems get connected and automated. There’s no slow-burn agency ramp.

It starts with a DTC audit of your full digital footprint — website, email, CRM, payments, and member data. From that, I build a prioritized roadmap: what to fix immediately, what to build next, and what to defer. By day 30, you have a clear picture of what’s happening in your digital operation and a plan with no ambiguity about what I’m doing first.