You Can't Build a Bar on Rented Land
Most tasting rooms quietly lose 15% of their repeat revenue between visits. Here's the three-channel digital stack that stops the leak — built for independent taprooms and wineries.
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Writing
Blog
Operator-first writing on the real problems independent tasting rooms face: where revenue leaks, why digital systems fail, and what actually works to fix them.
What a Companion App for Your Tasting Room Should Actually Do
Most tasting room apps are glorified websites with a home screen icon. Here's what a companion app needs to do to earn a place on your guests' phones — and drive real retention.
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From Platform to Partner: How My Pub Marketing Started — and Why It Changed
My Pub Marketing began in 2021 as a website platform for craft breweries. Here's how it evolved into an outsourced digital operations practice for tasting rooms and DTC wine businesses.
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How to Choose the Right CRM for Your Wine Club
Most wine clubs run on spreadsheets or point-of-sale bolt-ons. Here's how to evaluate CRM tools built for DTC wine operations — and what actually matters for member retention.
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Vibe Coding: How I Used AI to Build a Mobile App — Until Compliance Broke the Flow
A firsthand account of building the My Head Chef mobile app using AI-assisted coding — and the moment app store compliance requirements forced a rethink of the entire architecture.
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