You Can't Build a Bar on Rented Land
It’s a pattern we all recognize in the tasting room world: a packed Instagram feed, a loyal local following, hundreds of likes on last Saturday’s pour — and a slow Tuesday that nobody can explain.
The likes didn’t predict it. Neither did the follower count.
I’ve run these same follow-up flows at the tasting room I work — repeat visits increased 15% in 90 days. Not from more posting. From owning the line to guests instead of renting it from an algorithm.
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