The role, the scope, and the difference between owning a digital operation and maintaining one — written for independent tasting room operators who want to understand what this engagement actually looks like.
Read More →A full day tasting through the Douro Valley — and what quintas, Vinho Verde, and a port lodge in Vila Nova de Gaia taught me about the systems independent tasting rooms are missing.
Read More →Most tasting room apps are glorified websites with a home screen icon. Here's what a companion app needs to do to earn a place on your guests' phones — and drive real retention.
Read More →My Pub Marketing began in 2021 as a website platform for craft breweries. Here's how it evolved into an outsourced digital operations practice for tasting rooms and DTC wine businesses.
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