Tasting Room

What a Digital Operations Partner Actually Does for a Tasting Room

The role, the scope, and the difference between owning a digital operation and maintaining one — written for independent tasting room operators who want to understand what this engagement actually looks like.

I Didn't Go to Portugal for Work. That's Exactly Why It Made Me Better at My Job.

A full day tasting through the Douro Valley — and what quintas, Vinho Verde, and a port lodge in Vila Nova de Gaia taught me about the systems independent tasting rooms are missing.

What a Companion App for Your Tasting Room Should Actually Do

Most tasting room apps are glorified websites with a home screen icon. Here's what a companion app needs to do to earn a place on your guests' phones — and drive real retention.

From Platform to Partner: How My Pub Marketing Started — and Why It Changed

My Pub Marketing began in 2021 as a website platform for craft breweries. Here's how it evolved into an outsourced digital operations practice for tasting rooms and DTC wine businesses.