What a Companion App for Your Tasting Room Should Actually Do
There’s a version of this story that ends with you paying a developer $15,000 for an app that’s basically your website with a home screen icon. Guests download it once during a slow moment, poke around, and never open it again. You get to say you have an app. Nothing else changes.
That’s not the version worth building.
A companion app done right is one of the few places where you have a direct, uninterrupted line to a guest who’s already told you they’re interested. No algorithm. No competing posts. No feed. They opened the app because they wanted to. That’s a different kind of attention than anything you’ll get from Instagram.
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