Notes on hospitality tech, DTC strategy, wine club operations, and building useful things.
July looks like the busiest month on a tasting room's calendar, but it's often when you quietly lose repeat guests. Here is why and how automated follow-up fixes it.
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Most tasting rooms announce events on Instagram and wonder why turnout is low. The problem isn't the post — it's the channel. Here's why email and your website do the job Instagram can't.
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Wine club churn is usually passive, not dramatic. Here's how small tasting rooms reduce it with better billing reminders, decline recovery, and onboarding.
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A guest asked about your wine club, then never joined. Here's why the 48-hour post-visit window determines whether interest becomes recurring revenue.
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Most tasting rooms collect email addresses and then wonder why nobody comes back. The problem isn't your list size — it's what happens after someone signs up.
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A practical breakdown of the five automated email sequences that reduce wine club churn, improve renewal rates, and increase repeat visits for independent wineries.
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Most wine clubs run on spreadsheets or point-of-sale bolt-ons. Here's how to evaluate CRM tools built for DTC wine operations — and what actually matters for member retention.
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