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From Platform to Partner: How My Pub Marketing Started — and Why It Changed

In 2021, the craft beer market was still riding a decade-long wave. New breweries and taprooms were opening across the country, many of them run by small teams who were passionate about their product but stretched thin on everything else — especially their digital presence.

I noticed the same pattern over and over. A taproom owner would have a Facebook page, maybe an Instagram account, and a website that was either built five years ago by a friend or assembled in a weekend on a generic site builder. The hours were wrong. The menu was out of date. The “About” page was a placeholder. And every time a customer searched for the business online, what they found didn’t match the experience waiting for them at the bar.