Website Operations

Most websites are either launched and abandoned, or over-engineered and expensive to maintain.

Website Operations is the middle path: strategy and build quality up front, then disciplined ongoing operation so performance and ROI improve over time instead of degrading.

What this service covers

This service includes both phases most teams split apart:

Build phase: strategy, information architecture, design, and development. I am a builder, not a broker — I write the code and configure the systems myself, so you work directly with the person who built your site.

Operate phase: updates, optimization, testing, and maintenance after launch. That means you are not handing your site to a new provider every time you need a landing page, content refresh, or technical fix.

Escaping the Closed Restaurant Website Trap

If you run an independent taproom, craft brewery, sports bar, or restaurant, you have likely encountered the proprietary “all-in-one” hospitality website platforms (such as SpotHopper and similar vendors).

Their pitch sounds tempting when you are opening: pay a recurring monthly fee, and they will give you a website, an event calendar, online ordering, and email marketing in a single package.

But once the contract is signed, independent operators quickly discover the hidden reality:

• The Compounding SaaS Tax: Monthly platform fees compound indefinitely over years just to rent a basic template website that you do not own.
• Generic Cookie-Cutter Templates: Your brand looks virtually identical to thousands of other bars on the exact same platform. Customizing layouts, typography, or storytelling is nearly impossible.
• Sluggish Mobile Performance: Bloated third-party scripts and proprietary widgets drag down page speed. Hungry or thirsty guests looking for your menu on a smartphone bounce before the page finishes loading.
• Clunky, Siloed Operations: The platform’s built-in email tool or form builder doesn’t talk to your point of sale, your real CRM, or your staff’s actual workflow. Private party inquiries sit unread in a generic dashboard while high-value bookings slip away.
• Hostage Data & Vendor Lock-In: Try leaving, and you realize you own nothing. Your menus, guest lists, and SEO equity are trapped in their walled garden.

The My Pub Marketing Alternative: Owned, Fast, and Uncompromised

We help craft beverage and hospitality venues aggressively de-platform from proprietary SaaS vendors. We replace their rigid systems with high-performance, owned infrastructure that gives you complete control:

┌────────────────────────────────────────────────────────────────────────┐
│                   THE HIGH-PERFORMANCE OWNED STACK                     │
├────────────────────────────────────────────────────────────────────────┤
│ • Speed: Astro + Tailwind CSS on Cloudflare Pages (lean edge hosting)  │
│ • Content: Keystatic Headless CMS (instant menu & event updates)       │
│ • Beverage: Live Untappd for Business digital tap feeds                │
│ • Inquiries: Automated Brevo CRM private event pipeline                │
│ • Retention: Segmented post-visit guest welcome automations            │
└────────────────────────────────────────────────────────────────────────┘

1. Lightning-Fast Astro + Cloudflare Architecture

We build your site on modern static and edge frameworks (Astro or Hugo with Tailwind CSS) hosted on Cloudflare Pages. Pages load in under 500 milliseconds on mobile devices. Best of all: hosting overhead shifts from expensive proprietary subscriptions to lean edge infrastructure, saving your venue recurring operational spend every year.

2. Staff-Friendly Headless CMS (Keystatic)

You never need to touch raw code or wait for an agency to update a special. We integrate Keystatic, a modern headless CMS running on Cloudflare Workers. Your general manager or event coordinator can log in from any phone or laptop, change tap selections, add weekend live music, or update kitchen hours in 30 seconds.

3. Live Untappd for Business Integration

Never manually type out a draft list on your website again. We connect your site directly to Untappd for Business. The moment your bar staff keg-taps a new IPA or rotating sour in your cellar, your public website updates automatically, showing real-time ABV, IBU, brewery provenance, and style notes.

4. Automated Private Party & Event Inquiries

Private room rentals and corporate buyouts are the highest-margin revenue in hospitality. We replace generic contact forms with an automated pipeline wired directly into Brevo CRM:

• The prospect submits guest count, date, and beverage package preferences.
• An instant notification hits the venue manager’s mobile phone via email and SMS.
• An automated, branded event brochure sends immediately to the guest, assuring them their date is being reviewed.
• Automated follow-up reminders trigger if your team hasn’t marked the inquiry closed within 48 hours.

5. Segmented Post-Visit Follow-Up

Instead of blasting generic weekly newsletters to an unsegmented list, we set up smart guest journeys. Guests who came for private events receive corporate booking offers. Guests who visited for craft draft releases receive notifications about special barrel tappings. Your review volume on Google increases automatically through timed post-visit check-ins.

Stop renting your online presence for thousands of dollars a year. Own your website, own your guest relationships, and run your digital operations on infrastructure built to last.

What I actually focus on

Most of the websites I work with are technically functional but operationally neglected — pages that were never optimized after launch, conversion paths nobody tested, landing pages from two years ago that no longer match the current offer.

I address those gaps methodically:

Performance: faster load times, Core Web Vitals improvements, asset optimization, and code cleanup that reduces friction in the guest journey.

Conversion: monthly updates to landing pages, messaging, and calls-to-action based on real guest behavior — not assumptions made at launch.

Cost efficiency: platform and tooling decisions that keep quality high without agency markup, unnecessary complexity, or expensive rebuilds every other year.

Who this is for

This service fits operators who have outgrown a DIY website but don’t want to hand the whole thing to an agency that bills for every small change and disappears between projects.

It also fits businesses that have a working website but know it’s underperforming — pages that load slowly, a contact form that leaks inquiries, a booking or membership flow that isn’t converting the way it should.

How this fits the engagement model

Website Operations can be delivered as a focused initiative, but it creates the most value when run as part of a Digital Operations Partner engagement where your website, CRM, email, and reporting systems are managed as one connected revenue engine.