Frequently Asked Questions
Common questions about how we work, what's included, and what to expect.
Do you work with wineries outside Ohio?
Yes. The majority of the work is digital — strategy, automation, platform management, and reporting — so geography isn't a constraint. Discovery calls and onboarding happen over video. If an engagement requires on-site time, we'll scope that separately.
What's the minimum commitment?
The engagement starts with a fixed-price DTC audit and 90-day roadmap. There's no long-term contract required. After the roadmap, retainer engagements run month-to-month. You stay because the work is producing results, not because of a contract.
Do I need to already have a wine club?
No. If you're considering launching a membership or wine club program, the audit and roadmap phase is designed to evaluate whether it makes sense for your business and what the right structure looks like. We can build the program from scratch.
What does 'fractional digital lead' actually mean?
It means you get a senior-level digital operator — someone who manages your website, CRM, email, and member platform — without hiring a full-time employee. I embed into your operations on a part-time, ongoing basis and own the digital side of your business.
How is this different from hiring a marketing agency?
Agencies typically deliver campaigns and reports. A fractional digital lead owns outcomes. I manage the systems, make the technical decisions, and execute week-to-week. There's no account manager in between — you work directly with the person doing the work.
What platforms and tools do you work with?
The stack varies by client, but commonly includes Hugo or WordPress for websites, Mailchimp or Klaviyo for email, Stripe for payments, and custom-built tools where off-the-shelf options fall short. The goal is always to use the simplest tool that solves the problem.
Can you build custom software for my business?
Yes. If your business needs something that doesn't exist off the shelf — like a membership app, a staff verification tool, or a custom booking flow — we design and build it. The Uncorked Wine Club platform is an example of this kind of work.
What does the DTC audit include?
The audit reviews your current digital footprint: website performance, email and CRM health, membership or club structure, payment and billing systems, and customer data. You get a written report with specific findings and a prioritized 90-day roadmap for what to fix, build, or improve.
Still have questions?
Every conversation starts with understanding your business. No pitch, no pressure.
Book a Discovery Call