Matthew Dinovo

I’m Matt Dinovo — founder of My Pub Marketing LLC, based in Columbus, Ohio.

I spent 25 years building digital systems for enterprise brands at Accenture, EY, Sitecore, and Merkle. CRM platforms, e-commerce engines, identity systems, payment integrations, personalization at scale. The kind of work where a wrong architectural decision costs a company millions.

Then I walked into a tasting room and realized the same problems exist at every scale — they’re just dressed differently. A winery with 200 club members has the same need for reliable payments, smart member data, and a digital experience that doesn’t get in the way of hospitality. They just can’t afford the same team to solve it.

That’s why I started My Pub Marketing. I bring enterprise-grade thinking to independent hospitality operators — tasting rooms, wine bars, distilleries, and small multi-venue groups — at a price point that actually makes sense.

I also work the floor at Uncorked Wine Tastings in Dublin, Ohio. Not as a side project — as a deliberate choice. Tasting room hospitality is the foundation of everything I build. If I don’t understand the counter interaction, the Friday night rush, the member who forgot their tier — I can’t build systems that actually help.

I hold a B.S. in Business Administration (MIS) from The Ohio State University, a WSET Level 1 certification in Wines, and a U.S. Patent for dynamic content delivery (No. 7,139,814). Currently working toward WSET Level 2.